SAN FRANCISCO BALLET
SCHOOL SPRING FESTIVAL

Art Direction / Graphic Design / Print Management

The San Francisco Ballet School Spring Festival is an annual fundraising event organized jointly by the SF Ballet School, SF Ballet’s Special Events team, and the Auxiliary Committee.

The creative brief called for a vibrant yet sophisticated aesthetic to captivate attendees and garner support for the SF Ballet School. The color palette and main graphic were tailored to reflect SF Ballet School’s energetic, rhythmic, and youthful spirit while simultaneously capturing the atmosphere of the Spring event.

As the lead designer, I guided the project from inception to realization, which involved presenting brand concepts, creating event collateral, overseeing print production, and adhering to the project timeline and budget. The event materials included a program, thank you cards, web and email promotion, signage, and more.