SAN FRANCISCO BALLET
BRAND REFRESH

Production Design / Project Management / Print Management

San Francisco Ballet’s Artistic Director Tamara Rojo, Stellar Elements Agency, and the SF Ballet branding team collaborated to rejuvenate SF Ballet's brand. The goal was to install fresh vitality and weave a recognizable thread capable of supporting both the timeless essence of the company and the character of each performance per season. This was achieved by establishing a flexible modular approach that would serve as a versatile yet consistent framework, creating a future-forward foundation.

The guiding inspiration for the overarching brand concept was "Transcendence." This theme encapsulated the idea of rising above the ordinary and achieving something remarkable, memorable, and extraordinary.

I was responsible for the production design, project management, and print operations of various campaign collateral including but not limited to: The brand guidelines refresh, ticketing buck slips, print and digital ads, web and email promotional assets, social media content, and various out of home banners.