AVENIR

Infographic / Print Design / Graphic Design

Avenir is a study about the typeface, Avenir, created by Adrian Frutiger. The project consisted of developing a way to dynamically display research and elements of this typeface. This poster was created along with a set of smaller prints within a group series of typography posters.

The challenge was to keep movement throughout the print to guide the viewer toward each design component. The viewer is engaged by seeing the elements at different sizes and formats. Muted yet complimentary colors help to reflect and not to distract from the simplicity of the typeface and the goal of the infographic.